Live shopping, made for India

Shopping,
Live.

Discover products, watch sellers and creators demonstrate them in real time, and buy while the action is happening. All in one app.

  • Go live from your phone
  • Stream to YouTube & Facebook too
  • Orders land in your dashboard
A seller going live on Aaila, holding up a product while viewers react and ask questions
What is live shopping

Shopping is better when it's alive.

Traditional shopping

A static photo. A short description. A price. You decide alone, with no one to ask.

Live shopping on Aaila

See the product. Hear the story. Ask questions. Watch it demonstrated. Shop while you watch.

How Aaila works

Store, products, live, sold.

  1. 01

    Set up your store

    Create your storefront in the Aaila Partner app in under a minute — name, category, logo. No paperwork to start.

  2. 02

    Add your products

    List products with photos, pricing, sizes and stock. Let Aaila write the description for you.

  3. 03

    Go live

    Tap Go Live, pick the products you'll show, and stream straight from your phone's camera.

  4. 04

    Sell

    Viewers buy during the stream. Orders land in your dashboard, ready to confirm and dispatch.

A seller's live storefront on a phone showing a product, its price and a Buy button
For sellers and brands — Aaila Partner

Your Store. Live.

Everything you need to manage your products, go live and sell to your audience, in one focused app.

  • Product catalogue with AI descriptions
  • Orders, status tracking and dispatch
  • Store setup and verification
  • YouTube & Facebook connect
  • Live selling with product cards
  • Seller dashboard and insights
Start Selling
A live stream on Aaila with the product card, price and Buy button shown beside live chat
The live selling experience

One screen. Everything happening at once.

Product, price and conversation live side by side. Viewers watch, ask, and buy without ever leaving the stream.

  • Live product cards with instant pricing
  • Real-time comments and reactions
  • Orders captured straight from the stream
  • Switch the featured product mid-stream
The next wave of ecommerce

Ecommerce is moving from static pages to live, experiential shopping. Aaila is built for that shift.

Go live once — Aaila streams it everywhere your audience already is. Your Aaila storefront, YouTube and Facebook, at the same time, from one phone.

YouTube
Facebook
Instagram Soon
Aaila Live
A shopper discovering products through Aaila's live shopping feed
For shoppers

Discover. Watch. Shop.

Browse live streams from sellers and brands, see products in action, ask a question in the chat, and buy the moment something catches your eye.

  • Follow stores and get notified when they go live
  • Secure online payments and cash on delivery
  • Track every order from confirmation to delivery
Why Aaila

From scrolling to shopping.

More interactive

Ask a question and get an answer while the seller is right there.

More demonstrative

See how a product actually looks, moves and fits before you buy.

More human

Shop from a person telling you the story behind the product.

More immediate

See it, want it, buy it, in the moment it happens.

An Aaila seller going live to demonstrate a product to their audience
Built for India

Built for the way India shops.

India shops through conversation, recommendation and trust. Aaila is built mobile-first, for the creators, sellers and brands already building that trust every day — and for the customers who show up for them. Works on everyday phones and everyday networks.

Questions

Things sellers ask us.

What do I need to go live?

Just your phone and the Aaila Partner app. Set up your store, add a few products, and tap Go Live. A ring light and a stable internet connection help, but nothing else is required.

Can I stream to YouTube or Facebook at the same time?

Yes. Connect your YouTube channel or Facebook Page once in the app, and every Aaila live is broadcast there simultaneously — your products stay shoppable on Aaila while your audience watches wherever they already are.

How do buyers pay?

Buyers can pay online or choose cash on delivery. Each order shows up in your Orders tab with its payment status, so you always know what's paid before you dispatch.

What happens after someone orders?

You confirm the order, pack it, and mark it dispatched with the courier details — the buyer is notified at each step. Returns and cancellations are handled from the same screen.

Who is Aaila for?

Independent sellers, boutique owners, home businesses, creators and growing brands — anyone who can show a product better on camera than in a photo.

Your audience is already watching.

Give them something to shop.

About Aaila

Building the next generation of live commerce for India.

Aaila brings live video, product discovery and shopping together in one place, so sellers can show their products the way they were always meant to be shown: live, in conversation, in the moment. We're an early-stage team building in India, for India.

Ready to sell live?

Bring your products to life with Aaila. The Partner app is rolling out to early sellers now.

App Store Coming soon Google Play Coming soon